The problem with like-minded people

However, always seeking out like-minded people isn’t all it’s cracked up to be and comes with its fair share of disadvantages, particularly when it comes to creativity. While it may seem counterintuitive, working exclusively with like-minded individuals can stifle innovation and hinder the generation of new and unique ideas. Here are some reasons why:

Lack of Diverse Perspectives: Like-minded individuals tend to think and approach problems in similar ways. They often share similar backgrounds, experiences, and thought processes. This homogeneity can lead to a lack of diverse perspectives within the group, limiting the range of ideas and solutions that are explored. Without diverse viewpoints, there is a higher chance of overlooking alternative possibilities and missing out on innovative breakthroughs.

Confirmation Bias: When working with like-minded people, there is a higher likelihood of experiencing confirmation bias. This bias occurs when individuals seek out information that confirms their existing beliefs and ideas, while disregarding or downplaying contradictory information. This can create an echo chamber effect, where ideas are reinforced but not critically examined. Without constructive challenge or dissenting opinions, creativity can be stifled, and the group may become resistant to change or new ways of thinking.

Groupthink: Working with like-minded people can foster an environment prone to groupthink, which is a psychological phenomenon where the desire for harmony and conformity outweighs critical thinking and independent decision-making. Groupthink can lead to the suppression of individual creativity and dissenting opinions, as individuals may fear speaking up or challenging the consensus for fear of being ostracized or seen as disloyal. As a result, new ideas may not be thoroughly evaluated or tested, leading to missed opportunities for innovation.

Limited Skill Sets: Like-minded individuals often possess similar skill sets and expertise. While this can create a cohesive and efficient team, it can also limit the range of skills and knowledge available within the group. Creative problem-solving often requires a multidisciplinary approach, drawing from various fields and backgrounds. Working with a diverse team can bring together a broader range of expertise, which can lead to more innovative and well-rounded solutions.

Lack of Constructive Conflict: Working with people who share similar perspectives may discourage healthy debate and constructive conflict. Disagreements and differing opinions can be catalysts for creativity, challenging existing ideas and prompting new ways of thinking. When everyone is too like-minded, conflicts may be avoided or dismissed altogether, resulting in a lack of critical evaluation and improvement of ideas.

So what can you do to reduce the effect of like-minded people?

In the words of motivational speaker Jim Rohn: “You are the average of the five people you spend the most time with.”

The people you spend the most time with shape what conversations dominate your attention. They impact which attitudes and behaviours you are regularly exposed. Eventually, you start to think like they think and behave like they behave.

• Seek out diverse perspectives – Try not to always gravitate to your usual sounding board who share similar preferences to you
• Encourage time and space for team members to think creatively on their own before bringing people together to collaborate to encourage a broader range of ideas
• Listen to understand rather than listen to speak
• Become more aware of your biases and call out others’ biases when you spot them.